Types of Social Media Advertising Paid Advertising PPC Network from Google - AdWords Google AdWords is one of the major advertising network. When your adverts are placed on the search results page of Google, you are sure to receive clicks. It is considered as the finest ad network which is present today. One more advantages of AdWords from Google is that it is unified with everything else. You’re provided with all sorts of additional tools such as Google’s keyword suggestion tool as well as in-built ROI analyzer in order to make your adverts more effective. AdWords might be the number one advertising network online, but it is not accurate. One of the drawbacks is it is unlike additional networks, you won’t see the bids of your competitors. At times this can be beneficial in setting your rates. Ads from Facebook The whole internet looks to be getting social because of which Facebook is considered to be the major competitor of Google. They presently offer Facebook advertisements and if you are yet to take benefit of this advertisement network, it’s suggested that you get it as early as possible. It functions the same way however the ads are displayed on publics' Facebook profiles. The good thing about Ads from Facebook is that they allow you to target a particular demographic accurately. You could use all the things as a parameter or keyword for your advertisements. This comprises age, locality as well as all the daily stuff, in addition you can include interests and hobbies, political opinions, and almost anything individuals have in their profile. You may also place pictures on your commercials. This is really influential. Free Advertising - Social Media Strategy Facebook Facebook was launched in Feb 2004. The site is privately owned and operated by Mark Zuckerberg. You’re allowed to create your personal profile, include other users as your friends and send and receive messages. The site also offer automatic notifications to its users. Also, users can join groups that share common interest, events organized by school, college, workplace etc. You can easily use these factors to offer relevant info to the users and grow your contact list. Twitter: Twitter is a micro-blogging website. With posts restricted to 140 characters, you can tell the world regarding your products/services & engage new individuals. YouTube: If you haven’t been hiding inside a rock for the past decade or so, you’ll know what this site is all about. A free video-sharing website, YouTube has a huge potential for all businesses. If used wisely, you could have plenty of prospective clients all waiting for your attention & listening to each word that you say. Digg: It is a website which helps individuals share & discover content from all over the web. Digg is a huge site & all the content displayed is on this website is decided collectively by the visitors. The more comments & votes a news post receives, the higher chance it will have of reaching out to additional individuals. Most business owners love using this site in order to sponsor their products/services.