SEO Is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The URL Rank:
The Range of the rank is normally from 0-100. URL Rank measures how important the URL is by verifying the number and quality of its back-links. The relative algorithm, calculates a score between 1-100, with 100 being the highest. A rank of 0-30 means the URL is unpopular, 31-70 means that it is average and 71-100 indicates that it is very popular.
Domain Rank:
The range of the rank is normally from 0-100. Domain Rank measures how important the domain is by verifying the number and quality of its back-links. The relative algorithm, calculates a score between 1-100, with 100 being the highest. A rank of 0-30 means the domain is unpopular, 31-70 means that it is average and 71-100 indicates that it is very popular.